The reigning Miss World, Ksenia Kukhinova of Russia, presented the award to India's tourism minister, Kumari Selja at a gala function held at the Grosvenor House in London.
If the government has its way, the catchy 'Incredible India' tourism campaigns will be spotted in big ticket events like Oscar and Grammy awards.
Title contenders India made an emphatic start in the SAFF Women's Football Championship as they pumped in goals for fun to notch a crushing 11-0 win over Maldives in the tournament opener in Margao on Monday.
The Indian women's hockey team, led by coach Sjoerd Marijne, won the Nations Cup in Auckland, defeating New Zealand 2-0 in the final. This victory secures their promotion back to the FIH Pro League. Despite the win, Marijne emphasised the need to improve field-goal conversion, while captain Salima Tete highlighted the team's strong mindset and the confidence boost ahead of the upcoming World Cup.
'The damage has been done because your own brand ambassador is running you down.'
India beat Pakistan 5-3 in thrilling semi-final to enter U18 Men''s Asia Cup final
Auqib Nabi ended the Ranji tournament with an incredible 60 wickets in just 10 matches at an average of 12.56, numbers that made him one of the most talked-about bowlers in the domestic circuit.
Ketan Kushwaha has been appointed as the captain of the Indian U18 team for the upcoming Asia Cup in Kakamigahara, Japan. The squad was selected after a national coaching camp in Bhopal, which included exposure matches against Australia U-18.
Unknown to the public eye, the Incredible India campaign bid has triggered a row of sorts.
Sharma, who grabbed eyeballs during the Women's Premier League 2026 season with a haul of 17 wickets, said she was overwhelmed by the selection and credited her family and coaches for their constant support.
The Yale University and the Confederation of Indian Industry are jointly holding two panel discussions on India in New York later this month, featuring corporate leaders like Indra Nooyi and Nandan Nilekani.
Major champion Justin Rose is set to make his professional debut in India at the DP World India Championship. The tournament, co-sanctioned with the PGTI, boasts a significant prize fund and underscores India's growing importance in elite golf.
Sunil Gavaskar praises Sanju Samson's remarkable transformation in the T20 World Cup, highlighting his match-winning performances after facing earlier setbacks.
Finn Allen's unbeaten 47-ball IPL century powered KKR to an eight-wicket win over Delhi Capitals, with Mark Boucher and Piyush Chawla praising the Kiwi opener's explosive batting display.
"Clothes speak volumes before you do," says celebrity stylist Tanya Ghavri, who believes elegance matters more than virality.
Kolkata Knight Riders assistant coach Shane Watson has praised Varun Chakravarthy for his commitment to the team, playing through a hairline fracture in his left foot to contribute to KKR's IPL playoff push. Despite the injury, Chakravarthy has shown resilience and determination, earning accolades from Watson and highlighting his importance to the squad.
Sunrisers Hyderabad head coach Daniel Vettori said the team will continue to monitor its under-tested middle-order ahead of the IPL playoffs even as he credited the side's explosive top-order and disciplined bowling attack for their impressive campaign this season.
Former Australia captain Aaron Finch shares his views on fast-tracking young talent into the Indian cricket team, analyses Arshdeep Singh's bowling, and discusses IPL team strategies.
Former England cricketers Michael Vaughan, Phil Tufnell, Alastair Cook and David Lloyd jokingly claimed Sooryavanshi could be "burnt out by 21" after being left amazed by his explosive performances.
Australian-born striker Ryan Williams describes his emotions after scoring on his India debut in an Asian Cup qualifying match against Hong Kong.
Nat Sciver-Brunt will captain the 15-member England squad for the upcoming 2026 ICC Women's T20 World Cup, the ECB announced. The same squad will also participate in the preceding series against India and New Zealand in May-June.
India's Sanju Samson has been named the ICC Men's Player of the Month for March following his outstanding performance in the T20 World Cup.
The Indian women's hockey team began their FIH World Cup Qualifiers 2026 campaign with a convincing 4-0 victory over Uruguay, showcasing a dominant performance in Hyderabad.
In rupee terms, earnings from tourists were Rs 49,413 crore (Rs 494.13 billion) when compared with Rs 40,375 crore (Rs 403.75 billion) in 2006: a growth of 22.4 per cent.
Krunal Pandya calls RCB's 2025 title win deeply emotional
The cricketing world hailed India after their dominant 96-run win over New Zealand in the T20 World Cup final, with legends praising the team's power-packed batting and Jasprit Bumrah's brilliance.
Almost a decade after its launch, the campaign has turned a new chapter.
Cheteshwar Pujara says Shubman Gill can use his T20 World Cup snub as motivation and regain India's T20 spot with a strong IPL 2026.
The Indian men's hockey team, led by new captain Hardik Singh, is looking to rebound from recent losses as they begin the FIH Pro League's overseas leg against Spain in Hobart. The team aims to use these matches to refine their strategy and build momentum for upcoming major tournaments.
Incredible India campaign has proved to be pretty successful.
Virat Kohli expresses satisfaction with his performance despite fitness concerns as Royal Challengers Bengaluru secures a win against Lucknow Super Giants in the IPL. He also praises Rajat Patidar's aggressive batting and discusses the evolving demands of T20 cricket.
India begins their T20 World Cup campaign against the USA, aiming to leverage their strong team composition and recent form to secure a victory.
Bollywood superstar Aamir Khan ceases to be the mascot for government's Incredible India campaign as the contract for it has expired.
Foreign exchange earnings from tourism also recorded a robust growth of 19.2 per cent during this period as the exchequer earned Rs 6,485 crore (Rs 64.85 billion) compared to Rs 5,440 crore (Rs 54.4 billion) in the corresponding period last year, according to Tourism Ministry data.
Karnataka captain Devdutt Padikkal praised Jammu and Kashmir pacer Auqib Nabi for his exceptional bowling throughout the Ranji Trophy season, while acknowledging his team's failure to perform in the final.
Do you agree with the tourism ministry's decision? Vote!
India's record sixth U-19 World Cup win drew praise from Virat Kohli, Gautam Gambhir and cricket legends worldwide after Vaibhav Sooryavanshi's stunning 175 sealed a 100-run victory over England.
Former England captain Kevin Pietersen believes India are the favorites to win the T20 World Cup, but cautions that the format is unpredictable and that India's 'favourites' tag comes with its own dangers.
Kagiso Rabada discusses South Africa's successful cricket campaign, emphasizing the importance of team performance over individual statistics and highlighting the contributions of key players like Lungi Ngidi and Corbin Bosch.
Kolkata Knight Riders' new head coach, Abhishek Nayar, emphasises the importance of finding the right team combinations as their biggest challenge ahead of IPL 2026, despite a revamped squad with new players.
